Let's look at what we know about social media:
- There are A LOT of people on it every day, multiple times a day.
- Ideas and content are shared and can spread among people easily.
- It's very easy to create and publish content on these platforms.
Taking those three things into account, using social media is an easy way to publish interesting and useful content to a lot of people at once with a good chance that they will share it with others multiplying your marketing.
The whole premise of inbound marketing is that you regularly share engaging content with as many people as you can to make them aware of who you and your brand are. Then as time goes on, they know you more than they know other real estate professionals and gradually develop trust and loyalty to your brand. When the time comes to purchase or list, you are top of their mind, not the person spamming them with pushy, sales content or doing nothing at all.
Sounds effective right? Well, it can be. You need to make sure you don't break some of the basic social media rules (too much sales content, boring content, etc.). Lucky for you, we wrote an ebook on this. Download it by clicking on the file link below.