After you have published content, you have to spread that content around the world (or at least your city). In the Pipeline ROI system, Promoting content is a VERY important step. You should Promote your content (listings, open houses, interesting articles, etc.) often and everywhere you can (Facebook, Twitter).
Fortunately, we make it easy to do this all from the dashboard. Check out the video below to see an overview of the different Promote-based features.