The two first steps in the Pipeline ROI system are Publishing and Promoting great content with the purpose of attracting and Capturing leads. The Capture step is an important part of the inbound marketing workflow. Make sure you have plenty of opportunities for a visitor to your website to contact you directly or fill out a form so you can get back to them.
People don't hand over there contact information for free though, that is where some of our Capture tools come into play. Watch the video below to see an overview of these features.