Following our inbound marketing philosophy, you should regularly be Publishing and Promoting content to help Capture leads. Once you have leads, they need to be Nurtured. This could be anything from a drip e-mail campaign or simple follow-up reminder.
Nurturing is what takes a random name and e-mail address from a lead capture form and turns it into a paycheck. Check out the video below to see a glimpse of the Nurture-based features of Pipeline ROI.