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The blogging process

From the Pipeline ROI Blog...

If you’ve been thinking of starting a real estate blog, there’s no better time than now.  Can’t seem to get yourself motivated to start blogging?  Here are 7 quotes that will take you through the process of starting your real estate blog, and will get you motivated to start writing.

  1.  ”There are tons of different factors that go into ranking well, but the biggest is high quality content” — David Sinick

You’re debating whether or not you should blog.  All of the real estate articles you read say you should, but maybe you don’t have time, or you think you’re a bad writer.  But the truth is, if you’re not blogging you’re falling behind your competition.  Interesting content hooks potential customers, which leads to more traffic and the potential for higher search rankings. 

 

  1.  ”The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” — Ron Dawson

Ok, you’ve decided you want to try this blogging thing out.  Now, where do you start?  Setting goals can help motivate you to write.  After all, you work in real estate.  Setting goals and exceeding them is kind of your thing.  Decide how often you want to write, and what you want your blog to say about you.  For example, write a sticky note on your desk that says “I’m going to write two posts a week that show customers I’m the expert on life in my city”.  As for what your blog can do if successful, that’s pretty obvious. A successful blog brings customers right to you. 

 

  1.  ”Your ultimate consumers are your users, not search engines” — Google

When picking what to blog about, consider your customer base above all.  Google said it best, that you shouldn’t build your content around search engines, you should build it around your customers.  Keywords help Google index your blog, but traffic shows them that people actually find it useful.  So, what will get you traffic?  Let’s find out.

 

 

  1.  ”A blog is only as interesting as the interest shown to others.” — Lee Odden

The content that will drive traffic for you completely depends upon your customer base.  If you sell studio apartments for young singles in Brooklyn, you won’t want to blog about curb appeal.  If you sell family homes in rural Nebraska, your clients probably don’t care about the best happy hours in town.  Brainstorm blog topics that are relevant and useful for your customers, and keep that list in a file for when you have writer’s block and need to get a post written quickly.  Check out our list of real estate blog post topics to get you started.

 

  1.  ”Write with the door closed. Rewrite with the door open.” — Stephen King

When you start writing frequently, you’ll find the writing process is different every time.  Sometimes, it begins with a lightbulb idea.  When you get that idea, get it out as soon as possible, even if you have to start typing it up as a note on your phone.  When you do have the time to sit down and write, don’t focus on perfect punctuation and wording at first.  Get all your ideas out, then go back and edit later.  Your first draft belongs to you. Then, when you get it as right as you can, it never hurts to get someone else’s perspective.  A second reader will amost always notice something you’ve overlooked.

 

  1.   ”So the writer who breeds more words than he needs, is making a chore for the reader who reads.” — Dr. Seuss

Editing is as important as writing.  If there’s anyone who knows the power of words, it’s Dr. Seuss. This quote is a great statement on the importance of making your point as concise as possible, and really being effective in your writing.  When you’re reading back over your blog posts, look for unnecessary words or run-on sentences.  If it’s confusing or boring, cut it out.

 

  1.  ”If somebody crafts an interesting Tweet that’ll lead me to their blog, I’m going to their blog.” — Anthony Bourdain

Now that you’ve blogged, the next step is promoting it.  Even the most brilliant content is nothing without adequate promotion.  Share it on your social media outlets and link it your site.  If you belong to any real estate forums like Active Rain, share it there as well.  The more you share your blog, the wider you’re casting your net for potential leads.  When others respond to or share your blog, acknowledge and engage with them.  Not responding is missing an opportunity to further your connection with a potential client.

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