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Building a Valuable Brand

Think about all of the real estate companies you’ve interacted with recently. Whether it was browsing through websites, speaking with others at a convention, or scrolling through social media. Now think of a few people or companies that really stood out.

Why is that? It may be because they had a well-designed website, thousands of Twitter followers, or a nicely branded business card they handed you. But if you sum all that up, what really makes a real estate company stand out is a memorable brand.

Your brand is what people say about you when you’re not in the room.” - Jeff Bezos, founder of Amazon

Whether you’re a brand new broker or have been in the business for years and are looking for a re-vamp, this guide will take you through the steps needed to build a memorable and valuable brand that will give you a leg up on the competition, and help draw more leads in for you and your agents.

 

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