Imagine a world where the only “advertisements” you received were full of information that improved your life. No more interruptive messages, unwanted e-mails, or junk mail.
Imagine checking your e-mail to only find content that actually helped you. Picture logging into Facebook and seeing valuable information instead of SPAM. Odds are, if you don’t pay attention to the uninformative, non-relevant advertisements that surround you, your customers don’t either. This is why marketing is changing, and it’s changing for the better.
This smarter version of marketing is called Inbound Marketing. Though the concept has been around for ages, it’s gained speed in the past few years, and is the primary form of marketing for many successful companies.
Have you noticed how active big brands are on social media now, or how popular blogs have become? This is because businesses are realizing that consumers are overwhelmed with advertising, and the best way to reach them now is to offer valuable content, which in turn, brings them to you.
Consumers prefer brands that teach them something, make them laugh, or keep them informed over those that only seek to sell, sell, sell.
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