Unsure of what "keywords" you should be using, or even how to use them to improve your page's rank?
It's important to focus on individual page rank, rather than overall site rank when considering what key words to focus on.
Think about what the focus of the individual page is about. Is it information about a specific loan program or featured community? If you didn't know anything about the loan program or community, what would you type in a search engine?
That's usually a good place to start. Our keyword map can help you figure out what keywords or phrases you should be using within your content to send the right signals to the search engines that your page should be ranking for that type of content.
Click one of the above images or below to download our Keyword Map Planning Worksheet