When it comes to online marketing for your business, you're better off defining your own market/niche than trying to compete on the same generic playing field with the rest of your competition. The best way to make your own "rules" to the game is to define who it is you're targeting beyond the simple "Buyers/Sellers" scenario.
You create the personas to put yourself in the shoes of an imagined customer. What are their goals, wants, and needs? The more you can fit your site's content to meet those needs the more leads your site will capture. We've even created an ebook to help you out!
Creating targeted customer personas helps you narrow down what sort of keywords to optimize your site content for and helps you compete for organic search ranking using terms your target customers will actually use.
Targeting doesn't mean that you're going to be turning anyone away that doesn't fit your ideal customer "persona". It helps you create targeted content that attracts more of the kinds of customers you enjoy working with by giving helping you stay focused on their needs.
Your website can also target more than one type of customer, you just create a persona for each customer market you're targeting. Below are some examples to get you started of some of the more specific ways you can target various groups with your marketing efforts. Your only limit is your imagination!
Ideas for going beyond the normal "buyer/seller" generalities -
- First-Time Buyers
- Second Home Seekers
- Luxury Buyers
- Hi-Rise/Condo Buyers
- Business Relocation
- Military Relocation
- Investment Property Buyers
- First Time Sellers / Selling Your First Home
- Luxury Sellers
- Selling Vacation Property
- Relocation (Business, Military)
- Growing Family / Empty Nesters
- Hi-Rise/Condo Sellers
- Golf Communities
- Military / First Responders
- Hi-Rise / Condo
- Neighborhood / Community Specific
- Outdoor Living
- Beach / Waterfront