Creating And Using Marketing Groups
Marketing groups are the most efficient way to manage the contacts in campaigns.
You can tie lead capture forms to a specific marketing group so leads that come in on the form are automatically categorized and part of campaigns using that group.
When Promoter campaigns use marketing groups instead of individual contacts, anytime someone new is added to the group by filling out a lead capture form, they’ll automatically start receiving emails from that campaign.
When importing contacts, you can select marketing groups for the files you are importing.