Pipeline ROI EBooks Old 10

Inbound Marketing Dictionary

Consumers continue to get better at tuning out traditional outbound, interruptive marketing. Think about it — we use our DVR to skip commercials, we don’t answer telemarketer’s cold calls, and our SPAM filters catch unwanted e-mails before we ever see them.

So how do you win new clients when it seems so hard to reach them? Instead of blasting people with interruptive, outbound methods they’re likely to ignore, inbound marketing brings clients to you.

By using social networks, blogging, and other inbound methods, you provide remarkable content potential clients are seeking, and position yourself as the go-to expert. When a potential client is ready to buy or sell, you’re the one they seek out.

Inbound is marketing made smarter.

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